During the time of the traffic rise, MoJo sent reporters to the oil-spill destruction in the Gulf; to the riots in Wisconsin; to Haiti. It produced a series of popular explainers. Infographics from Kevin Drum’s big story on inequality in America got picked up by huge outlets like Yahoo News and — the holy grail — The Colbert Report. “So there was a whole series of reporting efforts that were going on that were generating more traffic for us,” Katz says. And what resulted was “a wonderful virtuous circle.”
We also believed deeply in online reporting and advertising because, well, you guys read us online. And thanks for that!