Mr. Levy, as the marketing director of the Grooming Lounge, a men’s hair salon and spa with locations in Washington and McLean, Va., had been working on promotions for the product, which is available in original, unscented and “tingle formula,” costs $15 for 3.5 ounces and promises in its directions to alleviate “batwings,” an expression for the sticky discomfort some men experience. →
Yes, the New York Times just did a trend piece about Gold Bond. And not just Gold Bond, but upscale Gold Bond.
"Lee Jacobs, the president of Matte for Men, said that men who had previously used baby powder are gravitating to the product, which has an understated citrus scent."
Dodgy quote-as-evidence from businessman with obvious interest in promoting trend: Check!