In 2010 Old Spice dominated the airwaves and the Internet with its slick new brand of sexy, funny ads. That’s why Wieden+Kennedy, the ad agency behind these unforgettable spots, made our list of Most Innovative Companies.
Now we bring to you, in striking comics format, The Amazingly True Tale of the Old Spice Campaign.
Click through to see how the story ends!
See? All capitalism needs to work are some indefatigable smart people and a chiseled model.